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| Best Seller  | Zoom Brush Hog Creature Bait - Watermelon / Candy Flake Zoom Brush Hog Creature Bait - The creature bait that started it all, the Zoom Brush Hog Creature Bait has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but you... ... more | go to store |
 | Zoom Super Fluke Soft Jerk Bait - 10 Pack - Watermelon Seed Zoom Super Fluke Soft Jerk Bait - 10 Pack - The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake.... ... more | go to store |
| Best Seller  | Yamamoto Yamatanuki Stick Bait - Black with Large Blue Flake Yamamoto Yamatanuki Stick Bait - It is made from a custom “heavy� soft plastic formula that allows it to be fished weightless yet cast great and fall fast. This makes the Yamatanuki an incredible option for flipping, casting and dragging, as... ... more | $7.99 $4.97 go to store |
 | Yum Dinger 5 -Inch Soft Stick Bait - Watermelon/Pearl Laminate Yum Dinger 5 -Inch Soft Stick Bait - The Yum Dinger Stick Bait became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the Yum Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and... ... more | go to store |
 | Kalins Salty Lunker Grub - Watermelon Seed/Red flake Kalin's Salty Lunker Grub - The tradition continues with Kalin's Salty Lunker Grubs. Precise, proven design provides Maximum Action at Ultra-Slow Speed, the hallmark of all Kalin baits, whether you are fishing for quarter-pound panfish or 300 lb... ... more | go to store |
 | Kalins Fishing Lures Sizmic Wac-O-Worm Soft Stick Bait - Black/Blue Flake Kalins Fishing Lures Sizmic Wac-O-Worm Soft Stick Bait - It is a traditional stickbait designed to be rigged wacko-style.It can also be rigged Texas-style with a slip sinker or without one, on a Carolina rig, or on a drop-shot rig. One of the most... ... more | go to store |
 | YUM 4 -Inch Dinger Stick Bait - 10 Pack - Green Pumpkin/Purple Flake YUM 4 -Inch Dinger Stick Bait - 10 Pack - The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action... ... more | go to store |
 | Yum Swim N Dinger Soft Stick Bait - Watermelon Pearl Laminate Yum Swim N Dinger Soft Stick Bait - The design of the Swim’n Dinger allows this bait to swim during the retrieve and while it’s slowly sinking on a weighted Texas rig. There is a wide variety of pro-selected color patterns available. Slow... ... more | go to store |
 | Yamamoto 6 inch Senko Soft Stick Bait - Green Pumpkin/Purple & Small Copper Flake Yamamoto 6 inch Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. ... more | go to store |
 | Yamamoto Double Tail Hula Grub - Fading Watermelon / Large Black Flakes Yamamoto Double Tail Hula Grub - It is impossible to talk about Yamamoto baits without talking about the Hula Grub. The bait that started it all for us. The Hula Grub is a golden standard for offshore fishing with a soft plastic bait. Thanks to its... ... more | $9.49 $5.97 go to store |
 | Yamamoto 4 inch Senko Soft Stick Bait - Smoke Rootbeer with Green and Copper Flake Yamamoto Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. ... more | $9.49 $5.97 go to store |
 | Yamamoto 5 inch Senko Soft Stick Bait - Watermelon Disco Yamamoto Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. The Senko is a staple in the fishing... ... more | go to store |
 | Missile Baits Quiver Soft Finesse Worm - Watermelon Candy Red Missile Baits Quiver Soft Finesse Worm - The Quiver is a long straight worm that is designed specifically for bass fishing techniques. The back of the Quiver has a thin beaver like tail that quivers with the slightest touch and bass can’t resist.... ... more | go to store |
 | Yum Ned Dinger Soft Stick Bait - Watermelon/Red Flake Yum Ned Dinger Soft Stick Bait - The classic Ned style stick bait just got supercharged with the Yum Ned Dinger. The Yum Ned Dinger Soft Stick Bait was developed with the perfect size and attributes to attract even the wariest of bass to take a... ... more | $3.59 $2.97 go to store |
 | Z-Man ST GrubZ Soft Bait Grubs - Watermelon Red Z-Man ST GrubZ Soft Bait Grubs - 10X Tough ElaZtech construction. Classic curly tail grub profile with upgraded ribbed body and cut tail for improved action and vibration. Pairs perfectly with Finesse ShroomZ and NedlockZ jigheads for finesse... ... more | go to store |
 | Zoom Super Fluke Jr - Watermelon Seed Zoom Super Fluke JR's are an all around amazing bait and are a smaller version of the Super Fluke. They dart and dive like and injured baitfish witch is and action that fish just can not resist. Soft To The TouchSalt ImpregnatedImitates An Injured... ... more | go to store |
 | Zoom Brush Hog Creature Bait - Watermelon / Red Flake Zoom Brush Hog Creature Bait - The creature bait that started it all, the Zoom Brush Hog Creature Bait has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but you... ... more | go to store |
 | Yamamoto 5 inch Senko Soft Stick Bait - Watermelon with Red Flake Yamamoto Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. The Senko is a staple in the fishing... ... more | go to store |
 | Big Bite Baits Smallie Smasher Finesse Worm - Light Watermelon Red Flake Big Bite Baits Smallie Smasher Finesse Worm - The Big Bite Baits Smallie Smasher Finesse Worm is an outstanding drop shot bait with a unique design. The solid head allows you to nose hook it easily, the thin spine allows small movements to create... ... more | $4.99 $3.97 go to store |
 | Zoom Lizard Creature Bait - Watermelon/Red Flake Zoom Lizard - The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for... ... more | go to store |
 | X Zone Lures Ned Zone Ned Rig Stick Bait - 8 Pack - Green Pumpkin Blue Flake X Zone Lures Ned Zone Ned Rig Stick Bait - 8 Pack - The X Zone Pro Series Ned Zone will put more fish in the boat. This soft, floating, ribbed, Ned Rig bait is perfect for the technique that continues to sweep the nation. It is also very effective... ... more | go to store |
 | Yamamoto Shad Shape Straight Tail Worm - Watermelon/Large Black & Small Red Flake Yamamoto Shad Shape Straight Tail Worm - The Shad Shape Worm was born by popular demand of our pros and customers. Staying with the "ALL-BUT-PERFECT" shape of the original Shad Shape Worm, this is the ticket for certain scenarios that call for a... ... more | $5.99 $4.97 go to store |
 | Freedom Baitz Stinger Ice Fishing Grub - Watermelon Red/Black/Gold Flake Freedom Baitz Stinger Ice Fishing Grub - Named after the FIM 92 Stinger missile used to bring down air crafts during combat, the Freedom Baitz Stinger Ice Fishing Grub has a long shaft with one tentacle coming off the bottom. This bait is used for... ... more | go to store |
 | Googan Trench Hawg Creature Bait - Watermelon Red Flake Googan Trench Hawg Creature Bait - The Trench Hawg Creature Bait has a sleek and sexy action which fish won't let go! 6in Length Elongated Claw Restless Legs Ribbed Body V-Ridge For Action Slaunch Sauce Scent Stuffed with Salt ... more | go to store |
 | X Zone Lures True Center Stick Bait - 8 Pack - Green Pumpkin Black Flake X Zone Lures True Center Stick Bait - 8 Pack - The X Zone Pro-Series True Center Stick is a super salty, super soft stickbait infused with X Zone Scent Formula, creating the taste and feel that make fish hold on longer allowing you more time to feel... ... more | go to store |
 | Yum Crawbug Soft Craw Bait - Watermelon Red Flake Yum Crawbug Soft Craw Bait - A crawfish is to a bass what a steak is to a cowboy - the ultimate meal. The YUM CrawBug is nature re-created. The bait is designed with three-dimensional features never before seen in a soft plastic bait. Amazingly... ... more | go to store |
 | Yum 4in Dinger Fishing Soft Stick Bait - 30 Pack - Watermelon/Pearl Laminate Yum Dinger Fishing Soft Stick Bait - The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that... ... more | $11.99 $6.97 go to store |
 | Yamamoto 6 inch Senko Soft Stick Bait - Smoke/Large Black, Blue & Small Chartreuse Flake Yamamoto 6 inch Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. ... more | go to store |
 | Yum Dinger 5 -Inch Soft Stick Bait - California CrawithGold Flake Yum Dinger 5 -Inch Soft Stick Bait - The Yum Dinger Stick Bait became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the Yum Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and... ... more | go to store |
 | Yamamoto 7 inch Senko Soft Stick Bait - Green Pumpkin / Large Black Flakes Yamamoto 7 inch Senkos Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. There's nothing that compares... ... more | go to store |
 | Yum Dinger 5 -Inch Soft Stick Bait - Watermelon Seed Yum Dinger 5 -Inch Soft Stick Bait - The Yum Dinger Stick Bait became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the Yum Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and... ... more | go to store |
 | YUM Dinger 3 -Inch Soft Stick Bait - Pearl Silver Flake YUM Dinger 3 -Inch Soft Stick Bait - The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that... ... more | go to store |
 | Yamamoto 5 inch Senko Soft Stick Bait - Green Pumpkin/Watermelon withChartreuse Tail Yamamoto Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. The Senko is a staple in the fishing... ... more | go to store |
 | Yamamoto 4 inch Senko Soft Stick Bait - Watermelon / Large Red & Green Flakes Yamamoto Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. ... more | go to store |
 | Bruiser Baits Crazy Craw Soft Craw Bait - Watermelon Red Bruiser Baits Crazy Craw Soft Craw Bait - It is great for flipping, pitching, or punching into any cover. You can also swim it at any depth for tons of success. It is 4" long and has arms that flap at any speed like no other craw on the market. 8... ... more | go to store |
 | Yum 4in Dinger Fishing Soft Stick Bait - 30 Pack - Black/Blue Flake Yum Dinger Fishing Soft Stick Bait - The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that... ... more | go to store |
 | Yamamoto 4 inch Senko Soft Stick Bait - Smoke withLarge Black and Purple Flake Yamamoto Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. ... more | go to store |
 | Yamamoto Slim Senko Soft Stick Bait - Smoke/Large Black Flake Yamamoto Slim Senko Soft Stick Bait - The perfect lure for catching all kinds of fish, big or small. Infused with salt that gives it that natural taste which will draw the fish in. Designed to be durable and reliable. Easy to use. ... more | $9.29 $5.97 go to store |
 | Yamamoto 5 inch Senko Soft Stick Bait - Green Pumpkin & Watermelon Laminate Yamamoto Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. The Senko is a staple in the fishing... ... more | go to store |
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