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Pre-Owned Strategic Marketing Problems 9780136328605 /

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Pre-Owned Strategic Marketing Problems 9780136328605 /

Pre-Owned Strategic Marketing Problems 9780136328605 /

Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by active participation. Includes a new video package a New section on International and a new section on building a marketing plan. Cases reflect... ... more

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