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| Best Seller  | e.l.f. Cosmetics Small Smudge Brush - Vegan and Cruelty-Free Makeup This synthetic haired eye brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use. - Creates detailed pin-pointed color application. - Great for blending in eyeliner and shadow to create a... ... more | go to store |
 | e.l.f. Cosmetics Precise Blending Brush - Vegan and Cruelty-Free Makeup What it is: A small, tapered makeup brush designed for precise and targeted eyeshadow application and blending.Why you'll love it:Small tapered brush head for precise eyeshadow applicationSoft bristles great for targeted blending and diffusing... ... more | go to store |
| Best Seller  | e.l.f. Cosmetics Eyeliner Brush - Vegan and Cruelty-Free Makeup Refined, gentle brush tip perfectly reaches the inner and outer lash line for ultra thin and smooth application. This eyeliner brush works perfectly with wet or dry formulations for a variety of lasting looks.All e.l.f. professional makeup brushes have... ... more | go to store |
 | e.l.f. Cosmetics Lash 'N Roll Mascara In Deep Brown - Vegan and Cruelty-Free Makeup What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.Why you'll love it:Gives your lashes maximum curl and liftDouble-sided and curved silicone brush works to... ... more | go to store |
 | e.l.f. Cosmetics Expert Liquid Liner In Charcoal - Vegan and Cruelty-Free Makeup #1 Liquid Eyeliner in America!*What is it: A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge.Why we love: Extra-fine brush tip delivers a precise application—no tugging or skipping! Easy glide,... ... more | go to store |
 | e.l.f. Cosmetics Lash & Brow Comb - Vegan and Cruelty-Free Makeup This synthetic haired dual sided brush creates beautifully groomed lashes and brows by helping remove mascara clumps and easily defines the brows. Can be used with wet or dry products. e.l.f. Cosmetics Lash & Brow Comb - Vegan and Cruelty-Free Makeup.... ... more | go to store |
 | e.l.f. Cosmetics Instant Lift Waterproof Brow Pencil In Blonde - Vegan and Cruelty-Free Makeup What it is: A dual-ended waterproof eyebrow pencil and spoolie duo that helps you shape, fill and define brows with smudge-resistant results.Why you'll love it:Long-lasting waterproof eyebrow pencil with spoolie brush for grooming and shaping brow... ... more | go to store |
 | e.l.f. Cosmetics Instant Lift Waterproof Brow Pencil In Auburn - Vegan and Cruelty-Free Makeup What it is: A dual-ended waterproof eyebrow pencil and spoolie duo that helps you shape, fill and define brows with smudge-resistant results.Why you'll love it:Long-lasting waterproof eyebrow pencil with spoolie brush for grooming and shaping brow... ... more | go to store |
 | e.l.f. Cosmetics Volumizing Mascara - Vegan and Cruelty-Free Makeup This mascara volumizes lashes for fuller, thicker-looking lashes that define the eyes. The Vitamin E enriched formula helps boost lashes for a long lasting, dramatic look. e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair... ... more | go to store |
 | e.l.f. Cosmetics Slant Tweezer - Vegan and Cruelty-Free Makeup A unique slanted tweezer ergonomically designed for easy and accurate tweezing. Professional quality stainless steel construction provides a strong grip that will easily remove any unwanted hairs.e.l.f. is proud to partner with Fair Trade USA™ and... ... more | go to store |
 | e.l.f. Cosmetics Soap Brow In Clear - Vegan and Cruelty-Free Makeup What is it: A firm-hold clear brow pomade that tames and sculpts your eyebrows into place for for the feathery soap brow look you've seen all over social media. Why you'll love it:Lifts, tames, sculpts, and grooms brows into a fluffy finishPerfect for... ... more | go to store |
 | e.l.f. Cosmetics Tweezer Trio Kit - Vegan and Cruelty-Free Makeup What is it: The ultimate trio of mini eyebrow tweezers to expertly shape, define, and groom your brows. Why we love:Set of three stainless steel tweezersKit includes a flat top tweezer for removing thicker hair, angled tip tweezer for shaping brows,... ... more | go to store |
 | e.l.f. Cosmetics Eyelash Curler - Vegan and Cruelty-Free Makeup This innovative eyelash curler has a special curved design which angles to suit all eye shapes. The plastic rubber pad applies the appropriate amount of pressure to curl lashes naturally and allows for damage-free heating. Get long-lasting curled... ... more | go to store |
 | e.l.f. Cosmetics Love Triangle Lip Filler Liner In Plum - Vegan and Cruelty-Free Makeup What is it: A 2-in-1 lip liner pencil with a unique triangle shape to precisely sculpt and fill in lips with long-lasting, intense color.Why we love:Unique triangle shape creates precise linesDoubles as an all-over lip color to fill in lipsOne-swipe... ... more | go to store |
 | e.l.f. Cosmetics O FACE Satin Lipstick In Me, Myself and I - Vegan and Cruelty-Free Makeup What is it: A satin-finish lipstick that delivers all the rich color you’re craving in a comfortable formula that lasts. Why you'll love it:Comfortable, long-lasting formulaRichly pigmented with a satin finishNourishing formula infused with marula oil,... ... more | go to store |
 | e.l.f. Cosmetics Camo Liquid Blush In Pinky Promise - Vegan and Cruelty-Free Makeup What it is: A long-lasting liquid blush in Pinky Promise that delivers a high-pigment pop of color to cheeks with a dewy finish.Why you'll love it:Long-lasting liquid formula delivers high-pigment color in cool pinkLightweight formula with a soft, dewy... ... more | go to store |
 | e.l.f. Cosmetics Ultra Precise Brow Pencil In Brunette - Vegan and Cruelty-Free Makeup What is it: A dual-ended, retractable brow pencil with a micro-slim tip and spoolie for creating fuller, natural-looking brows.Why we love:Dual-sided, retractible designCreamy, smudge-proof formulaUltra fine tip for extreme accuracyKeep brows in check... ... more | go to store |
 | e.l.f. Cosmetics No Budge Precision Eyeliner In Bubblegum - Vegan and Cruelty-Free Makeup What is it: A long-lasting cream eyeliner with an ultra-fine tip to create precise graphic eye looks with big color payoff.Why you'll love it:Long-lasting, smudge-resistant creamy formula.Micro-fine tip ensures precise application.Glides on smoothly... ... more | go to store |
 | e.l.f. Cosmetics Lip Lacquer In Love Bite - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of buildable... ... more | go to store |
 | e.l.f. Cosmetics Lip Exfoliator In Strawberry - Vegan and Cruelty-Free Makeup What is it: Our iconic sugar lip exfoliator that gently removes dry, dead skin - now in a new and improved formula and packaging for even softer, smoother lips.Why you'll love it:New and improved formula and packaging for even softer lipsSmooths,... ... more | go to store |
 | e.l.f. Cosmetics Blending Sponge In Peach - Vegan and Cruelty-Free Makeup This blending sponge flawlessly applies makeup for professionally even and smooth-looking skin. Great for creating a full coverage base, contouring or layering color. This durable sponge is washable and reusable, and perfect for use with all makeup... ... more | go to store |
 | e.l.f. Cosmetics Love Triangle Lip Filler Liner In Red - Vegan and Cruelty-Free Makeup What is it: A 2-in-1 lip liner pencil with a unique triangle shape to precisely sculpt and fill in lips with long-lasting, intense color.Why we love:Unique triangle shape creates precise linesDoubles as an all-over lip color to fill in lipsOne-swipe... ... more | go to store |
 | e.l.f. Cosmetics O Face Satin Lipstick In Own It - Vegan and Cruelty-Free Makeup What is it: A satin-finish lipstick that delivers all the rich color you’re craving in a comfortable formula that lasts. Why you'll love it:Comfortable, long-lasting formulaRichly pigmented with a satin finishNourishing formula infused with marula oil,... ... more | go to store |
 | e.l.f. Cosmetics Lip Oil Obsessed Bundle - Vegan and Cruelty-Free Makeup What it is: FIVE (yes, 5!) Glow Reviver Lip Oils because let’s be real: You can never have too much. Fuel your obsession! Select up to five shades and order them all with a single click.Why you'll love it:You can get 5 of these for the price of 1 of... ... more | go to store |
 | e.l.f. Cosmetics Clear Brow & Lash Mascara - Vegan and Cruelty-Free Makeup What it is: A dual-sided clear eyebrow gel and mascara that grooms lashes and brows into place.Why you'll love it:Clear mascara and brow gel creates a healthy, defined lookWorks as a base under brow pencils and mascaraLong-lasting formulaSlick your... ... more | go to store |
 | e.l.f. Cosmetics No Budge Matte Shadow Stick In Stellar - Vegan and Cruelty-Free Makeup What is it: A versatile cream eyeshadow stick that delivers high-pigment and long-lasting color with a matte finish.Why you'll love it:Our fan-fave No Budge Shadow Stick, now in new shades with a matte finish!Creamy, blendable eyeshadow formula applies... ... more | go to store |
 | e.l.f. Cosmetics Lip Exfoliator In Coconut - Vegan and Cruelty-Free Makeup What is it: Our iconic sugar lip exfoliator that gently removes dry, dead skin - now in a new and improved formula and packaging for even softer, smoother lips.Why you'll love it:New and improved formula and packaging for even softer lipsSmooths,... ... more | go to store |
 | e.l.f. Cosmetics O FACE Satin Lipstick In Shameless - Vegan and Cruelty-Free Makeup What is it: A satin-finish lipstick that delivers all the rich color you’re craving in a comfortable formula that lasts. Why you'll love it:Comfortable, long-lasting formulaRichly pigmented with a satin finishNourishing formula infused with marula oil,... ... more | go to store |
 | e.l.f. Cosmetics SRSLY Satin Lipstick In Pepper - Vegan and Cruelty-Free Makeup What it is: A moisturizing lipstick that delivers smooth, buildable color and a satin finish.Why you'll love it:Delivers buildable color for satiny lipsSilky cream formula hydrates lipsClear packaging with snap closureTalk about lip service. This... ... more | go to store |
 | e.l.f. Cosmetics Squeeze Me Lip Balm In Peach - Vegan and Cruelty-Free Makeup What is it: A moisturizing lip balm in peach that hydrates with a sheer tint of color, all in a squeeze tube for easy application.Why you'll love it:New and improved formulaLightweight, formula hydrates and nourishes lipsSheer tint of peach... ... more | go to store |
 | e.l.f. Cosmetics No Budge Matte Shadow Stick In Lava Lamp - Vegan and Cruelty-Free Makeup What is it: A versatile cream eyeshadow stick that delivers high-pigment and long-lasting color with a matte finish.Why you'll love it:Our fan-fave No Budge Shadow Stick, now in new shades with a matte finish!Creamy, blendable eyeshadow formula applies... ... more | go to store |
 | e.l.f. Cosmetics H2O Proof Inkwell Eyeliner In White Out - Vegan and Cruelty-Free Makeup What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks.Why you'll love it:Waterproof eyeliner in an easy-to-use inkwell formatDelivers high-pigment, matte-finish color in one swipePerfect for... ... more | go to store |
 | e.l.f. Cosmetics Lock On Liner and Brow Cream In Medium Brown - Vegan and Cruelty-Free Makeup Voted Best Mass Brow Product by Influenster!2018 Hello Giggles HG Beauty Crush Award Winner!What is it: A multi-functional eyeliner and brow cream that glides on smoothly and delivers long-lasting color.Why we love: Multi-functional; use as brow color,... ... more | go to store |
 | e.l.f. Cosmetics Concealer Brush - Vegan and Cruelty-Free Makeup This concealer brush is perfect for concealing small imperfections. This cruelty-free brush is made with 100% animal hair-free, synthetic bristles. e.l.f. Cosmetics Concealer Brush - Vegan and Cruelty-Free Makeup. e.l.f. Cosmetics Concealer Brush -... ... more | go to store |
 | e.l.f. Cosmetics Fan Brush - Vegan and Cruelty-Free Makeup This synthetic haired brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use.Use to lightly dust on powder or to contour.Create soft color over the cheeks or apply a touch of loose powder... ... more | go to store |
 | e.l.f. Cosmetics Angled Blush Brush - Vegan and Cruelty-Free Makeup The slanted shape of the Angled Blush Brush offers precise application for a sculpted look. The soft yet dense synthetic bristles contour facial features easily. Use with cream, liquid or powder blush, bronzers or highlighters for a professional... ... more | go to store |
 | e.l.f. Cosmetics Blending Brush - Vegan and Cruelty-Free Makeup This Taklon brush can be used with wet or dry products. This loose, dome-shaped brush is perfect for blending eyeshadow. It blends color effortlessly on the lid and crease and can also be used to apply concealer. This cruelty-free brush is made with... ... more | go to store |
 | e.l.f. Cosmetics Angled Foundation Brush - Vegan and Cruelty-Free Makeup The Angled Foundation Brush features an angled shape that allows for precision application in hard to reach places and easy contouring of the face. e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™... ... more | go to store |
 | e.l.f. Cosmetics Total Face Brush - Vegan and Cruelty-Free Makeup The Total Face Makeup Brush features full, slightly tapered bristles to contour the face and help build gorgeous coverage as needed. Soft bristles allow for soothing application of powders and bronzers. Great for quick full-face touchups! This... ... more | go to store |
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