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    Contributions to Management Science: Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers (Hardcover)

    Contributions to Management Science: Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers (Hardcover)

    Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs cultural differences and legal challenges. This book provides marketers who want to reach this emerging and... more

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