The Power of the Purse: How Smart Businesses Are Adapting to the World s Most Important Consumers-Women (Hardcover) 0131855190 9780131855199

The Power of the Purse: How Smart Businesses Are Adapting to the World s Most Important Consumers-Women (Hardcover) 0131855190 9780131855199

Although women drive some 80 percent of all buying decisions only a few companies have learned to refocus on women and achieve stunning results. Case studies on McDonald s Kodak Swiffer DeBeers Nike Home Depot Levitra and Cialis are included.Good... more

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