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    Studyguide for Services Marketing : Concepts Strategies & Cases by Hoffman K. ISBN 9781439039397 (Paperback)

    Studyguide for Services Marketing : Concepts Strategies & Cases by Hoffman K. ISBN 9781439039397 (Paperback)

    Never HIGHLIGHT a Book Again! Includes all testable terms concepts persons places and events. Cram101 Just the FACTS101 studyguides gives all of the outlines highlights and quizzes for your textbook with optional online comprehensive practice tests.... more

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    Pre-Owned Services Marketing: Concepts Strategies & Cases (Paperback 9780357671306) by K. Hoffman John Bateson

    Pre-Owned Services Marketing: Concepts Strategies & Cases (Paperback 9780357671306) by K. Hoffman John Bateson

    9780357671306. Pre-Owned: Good condition. Paperback. 5th edition. Pages: 480. 480 p. Intended for college/higher education audience. Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING:... more

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    Pre-Owned Services Marketing: Concepts Strategies & Cases Paperback

    Pre-Owned Services Marketing: Concepts Strategies & Cases Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in good condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 1285429788 ISBN-13:... more

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    $12.15 $9.54

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    Pre-Owned Services Marketing: Concepts Strategies Cases Hardcover K. Douglas Hoffman John E.G. Bateson

    Pre-Owned Services Marketing: Concepts Strategies Cases Hardcover K. Douglas Hoffman John E.G. Bateson

    CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

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    $9.74 $5.45

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    Pre-Owned Business Marketing Strategy: Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING) Paperback

    Pre-Owned Business Marketing Strategy: Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING) Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    Lead Generation : Lead Generation and Marketing Strategies for Start-up (Create a Marketing System That Will Win New Business Clients for Your High Value Service) (Paperback)

    Lead Generation : Lead Generation and Marketing Strategies for Start-up (Create a Marketing System That Will Win New Business Clients for Your High Value Service) (Paperback)

    Presently marketing has undergone serious change. Marketers have faced increasing demand to provide quantitative data representative of their work particularly focusing on sales growth in correlation with a narrow target audience. As marketers strive... more

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    $19.47

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    Management for Professionals: Commodity Marketing: Strategies Concepts and Cases (Paperback)

    Management for Professionals: Commodity Marketing: Strategies Concepts and Cases (Paperback)

    Commoditization is a major challenge for companies in a wide range of industries and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of... more

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    $89.58 $71.58

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    Advances in Business Marketing and Purchasing: Business-To-Business Marketing Management: Strategies Cases and Solutions (Hardcover)

    Advances in Business Marketing and Purchasing: Business-To-Business Marketing Management: Strategies Cases and Solutions (Hardcover)

    This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what... more

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    $203.75 $173.99

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    Marketing Your Church : Concepts and Strategies (Paperback)

    Marketing Your Church : Concepts and Strategies (Paperback)

    For pastors and parish councils to develop and evaluate their strategies of marketing of the parish. Helpful practical and common-sense wisdom that will increase your visibility. more

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    $29.19 $23.81

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    Pre-Owned Marketing to Win: Strategies for Building Competitive Advantage in Service Industries Paperback

    Pre-Owned Marketing to Win: Strategies for Building Competitive Advantage in Service Industries Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $13.02 $10.46

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    101 Marketing Strategies for Accounting Law Consulting and Professional Services Firms 9780471651109 Used / Pre-owned

    101 Marketing Strategies for Accounting Law Consulting and Professional Services Firms 9780471651109 Used / Pre-owned

    101 Marketing Moments offers peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Shows how to build your personal and company business more successfully. Covers the process of... more

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    $9.67

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    Opening A Food Service: Tips For Bringing Your Food To Market Guides For Easy Marketing Strategies: How To Launch A Food Product From Scratch (Paperback)

    Opening A Food Service: Tips For Bringing Your Food To Market Guides For Easy Marketing Strategies: How To Launch A Food Product From Scratch (Paperback)

    Bringing your food product to market is not an easy business but it can be done with the right help. Does everyone beg you to bring your crunchy coconut granola to their dinner party? Are your oatmeal raisin cookies always the hit at the church... more

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    $9.99

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    Service Market Science: Sale Service Strategies Case Research (Paperback)

    Service Market Science: Sale Service Strategies Case Research (Paperback)

    What effects do you expect the development of interactive electronic media to have on retailers collection of marketing research information from consumers?The effects that I expect the development of interactive electronic media to have on retailer s... more

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    $76.00

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    Pre-Owned Cases in Strategic Marketing Management : Business Strategies in Muslim Countries (Paperback) 9780130283573

    Pre-Owned Cases in Strategic Marketing Management : Business Strategies in Muslim Countries (Paperback) 9780130283573

    For courses in International Marketing Advanced Marketing Management and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries this book discusses the limitations challenges and opportunities... more

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    $7.67 $4.50

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    Pre-Owned Marketing Strategy: Texts and Cases Paperback

    Pre-Owned Marketing Strategy: Texts and Cases Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $107.83

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    Pre-Owned Global Marketing: Strategy Practice and Cases Paperback

    Pre-Owned Global Marketing: Strategy Practice and Cases Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $73.50 $50.45

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    Tourism and Hospitality Marketing: Concepts and Cases (Paperback)

    Tourism and Hospitality Marketing: Concepts and Cases (Paperback)

    This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent it explores various frameworks and marketing strategies and their application in diverse areas and markets. The... more

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    $48.95

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    Strategic Marketing: Concepts and Cases (Paperback)

    Strategic Marketing: Concepts and Cases (Paperback)

    This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is and then discuss strategic segmentation competitive positioning and strategies for... more

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    $55.17 $36.13

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    Service Reboot: The New Science of Selling Marketing and Managing Services (Paperback)

    Service Reboot: The New Science of Selling Marketing and Managing Services (Paperback)

    Service Reboot is not a book. It s a thought revolution. Presented here are entirely new scientifically designed research-based strategies that today s businesses must adopt to compete in a world forced to transform to a service/information economy.... more

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    $17.21

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    Pre-Owned Modern Marketing Research: Concepts Methods and Cases Paperback

    Pre-Owned Modern Marketing Research: Concepts Methods and Cases Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $25.31 $20.42

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    Marketing Tourism and Hospitality: Concepts and Cases (Paperback)

    Marketing Tourism and Hospitality: Concepts and Cases (Paperback)

    This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations from emerging... more

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    $48.65

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    Pre-Owned International and Global Marketing : Concepts and Cases 9780256157239

    Pre-Owned International and Global Marketing : Concepts and Cases 9780256157239

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $10.08

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    Essentials of Marketing A case of health care services in HCMC (Paperback)

    Essentials of Marketing A case of health care services in HCMC (Paperback)

    Rapid population growth has made Vietnamese health care become overloaded. Many people are absorbed at work and neither do take care of their health nor do have a proper health care programme. To enhance business performance of a start-up that brings... more

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    $49.00

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    Marketing of Financial Services with Case Studies (Paperback)

    Marketing of Financial Services with Case Studies (Paperback)

    The banking industry in Nigeria had witnessed a paradigm shift and benefitted from the banking reforms of 2004 and 2009 which had resulted in strong identity and world-class banking standards that are committed to excellence customers services... more

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    $99.28

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    Pre-Owned Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Hardcover) 0078029503 9780078029509

    Pre-Owned Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Hardcover) 0078029503 9780078029509

    Best Selling Strategy Title. The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and... more

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    $8.75 $8.30

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    Business Strategy for a Better Normal: Concepts and Cases (Hardcover)

    Business Strategy for a Better Normal: Concepts and Cases (Hardcover)

    This book examines how leaders can use strategic thinking to transform their followers organizations and industries in the wake of societal shocks like COVID-19 that require re-balancing both leadership and business models. It is organized around a new... more

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    $31.53 $27.33

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    Pre-Owned Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Hardcover) 0078029503 9780078029509

    Pre-Owned Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Hardcover) 0078029503 9780078029509

    9780078029509. Pre-Owned: Good condition. Hard cover. 19th Revised ed. Language: English. Pages: 888. Sewn binding. Cloth over boards. 888 p. Contains: Illustrations. The distinguishing mark of the 19th edition is its enriched and enlivened... more

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    $28.36 $8.63

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    Pre-Owned Crafting and Executing Strategy: The Quest for Comptetitive Advantage: Concepts and Cases Paperback

    Pre-Owned Crafting and Executing Strategy: The Quest for Comptetitive Advantage: Concepts and Cases Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $7.15

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    Routledge Insights in Tourism Innovation Strategies and Organizational Culture in Tourism: Concepts and Case Studies on Knowledge Sharing (Hardcover)

    Routledge Insights in Tourism Innovation Strategies and Organizational Culture in Tourism: Concepts and Case Studies on Knowledge Sharing (Hardcover)

    This book analyses the importance of innovation as the key driver of sustained success in the tourism industry. more

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    $170.00

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    Pre-Owned Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases Paperback

    Pre-Owned Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $6.37

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    Communication in Responsible Business: Strategies Concepts and Cases (Paperback)

    Communication in Responsible Business: Strategies Concepts and Cases (Paperback)

    Stakeholders today want to know about your company s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can... more

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    $19.55

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    Pre-Owned The Strategy Process: Concepts and Cases Hardcover Henry Mintzberg

    Pre-Owned The Strategy Process: Concepts and Cases Hardcover Henry Mintzberg

    This volume integrates human relations aspects of Strategic Management (Organizational Behavior Power and Politics Organizational Design) with the more mathematical analytical aspects which have been derived from Financial Analysis Economic Analysis... more

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    $999.98

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    Understanding Business Strategy : Concepts and Cases 9780324282467 Used / Pre-owned

    Understanding Business Strategy : Concepts and Cases 9780324282467 Used / Pre-owned

    UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises BizFlix video clips and brief end of chapter cases. Further features such as the Strategy Tool Box and Your Career... more

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    $6.20

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    Pre-Owned Strategy: Winning in the Marketplace: Core Concepts Analytical Tools Cases with Online (Hardcover 9780073203133) by Arthur A Thompson John E Gamble A J Strickland

    Pre-Owned Strategy: Winning in the Marketplace: Core Concepts Analytical Tools Cases with Online (Hardcover 9780073203133) by Arthur A Thompson John E Gamble A J Strickland

    9780073203133. Pre-Owned: Good condition. Other. 2nd Revised ed. Language: English. Pages: 960. STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson Gamble and Strickland. As in previous works the authors mainstream... more

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    $169.87

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    Pre-Owned Loose-Leaf for Crafting and Executing Strategy: Concepts and Cases Paperback

    Pre-Owned Loose-Leaf for Crafting and Executing Strategy: Concepts and Cases Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $13.96

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    Pre-Owned Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Hardcover 9780072884449) by Arthur A Thompson

    Pre-Owned Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Hardcover 9780072884449) by Arthur A Thompson

    9780072884449. Pre-Owned: Good condition. Hard cover. 14th Revised ed. Language: English. Contains: Illustrations. Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most... more

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    $66.44 $51.23

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    Public Sector Strategy: Concepts Cases and Tools (Hardcover)

    Public Sector Strategy: Concepts Cases and Tools (Hardcover)

    Public Sector Strategy explores how strategic decisions are developed and implemented in the public sector and examines the psychology underpinning strategic decision-making. Combining knowledge from traditional perspectives with contemporary insights... more

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    $206.86

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    Crafting and Executing Strategy : The Quest for Competitive Advantage: Concepts and Cases

    Crafting and Executing Strategy : The Quest for Competitive Advantage: Concepts and Cases

    Title not available to the trade. Instructor s Manual to the textbook sold only to authorized educators. more

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    $39.18 $35.00

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    Pre-Owned Strategy: Winning in the Marketplace: Core Concepts Analytical Tools Cases with Online Learning Center with Premium Content Card Paperback

    Pre-Owned Strategy: Winning in the Marketplace: Core Concepts Analytical Tools Cases with Online Learning Center with Premium Content Card Paperback

    Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

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    $4.51

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    Pre-Owned Crafting and Executing Strategy : The Quest for Comptetitive Advantage - Concepts and Cases 9780072969436

    Pre-Owned Crafting and Executing Strategy : The Quest for Comptetitive Advantage - Concepts and Cases 9780072969436

    CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

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    $13.39 $5.16

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    Best prices on Services marketing concepts strategies cases in Business & Economics Books. Check out Bizrate for great deals on popular brands like . Use Bizrate's latest online shopping features to compare prices. Read product specifications, calculate tax and shipping charges, sort your results, and buy with confidence. Easily narrow your search and find the product that's perfect for you.