Fishing Gear › realistic fishing lures hard baits

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Chrt/Wonderbrd - 800-92

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Purple Demon 800-53

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Chrome Blue 800-04

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Eriedescent - 800-88

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Driver Fishing Lure Hard Bait Crank Bait Blue/Wonderbrd - 800-152

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Heddon Zara Spook Fishing Lure Hard Bait Black Shiner 4 1/2 in 3/4 oz

The Heddon Zara Spook invented the walk-the-dog retrieve decades ago and despite being copied literally hundreds of times during the past decade the Zara is still the king of topwater fishing. The Heddon Zara Spook is just the right size and produces... more

Heddon Zara Spook Fishing Lure Hard bait Bone 4 1/2 in 3/4 oz

Predators like easy meals of wounded baitfish. That s where the Heddon Wounded Zara Spook comes into play. The Heddon Wounded Zara Spook walks the dog like the rest of the Spook family but propeller blades fore and aft create a froth more splash and... more

Heddon Zara Spook Fishing Lure Hard bait G Finish Shad 4 1/2 in 3/4 oz

The Heddon Zara Spook invented the walk-the-dog retrieve decades ago and despite being copied literally hundreds of times during the past decade the Zara is still the king of topwater fishing. The Heddon Zara Spook is just the right size and produces... more

Heddon Super Spook Jr Fishing Lure Hard bait Baby Bass 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

Reef Runner 800 Series Deep Diver Hard Bait Fishing Lure Crankbait 6-3/16 Barbie - 800-54

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

P-Line Laser Minnow Freshwater Fishing Lure Black Silver 4 Ounces Hard Baits

P-Line Laser Minnow - The oblong shape and sharp cuts on the side allow for an erratic action when jigged. This action will trigger strikes from a number of species. The smaller sized Laser Minnows are effective in fresh water for Bass Trout and... more

Sea Striker Got-Cha 1500 Series Saltwater Fishing Plug Lure Red & White 2 Ounces Hard Baits

Sea Striker Got-Cha 1500 Series Saltwater Fishing Plug Lure Red & White 2 Ounces is the original and most popular lure of our brand. This lure is excellent for stripers off-shore jigging or in inlets and areas with strong currents. These are trusted by... more

Sea Striker Got-Cha 200 Series Saltwater Fishing Plug Lure Glow Red Head 1 Ounce Hard Baits

Sea Striker Got-Cha 200 Series Saltwater Fishing Plug Lure Glow Red Head 1 Ounce is the original and most popular lure of our brand. This lure is excellent for Bluefish Spanish Mackerel Trout and any fish that feed on small bait fish. When fishing cast... more

Rapala Deep Tail Dancer 11 Hard Bait Fishing Lure 4-3/8 3/4oz Purpledescent

Attract your favorite fish with the Rapala Deep Tail Dancer Bait. With its banana-styled body this 4-3/8-inch bait displays an attractive wide tail swimming action. This .75-ounce bait grabs the attention of fish with its internal rattle mechanism.... more

Sea Striker Got-Cha Fishing Lure Red & Chartreuse Hard Baits

The original Sea Striker Got-Cha plug comes in several styles and colors. The lure is excellent for bluefish Spanish mackerel trout and other fish that feed on small baitfish. When fishing from piers and bridges reel in using short sharp jerks of the... more

Got-Cha G101GH White Plastic Fishing Lure Hard Baits

Product Description Gotcha G101GH Lure White Plastic;3 Inches 1Ounces Red Head Gold Hook;Cables have a 4/0 swivel on one end;PC50CCommercial hand line features a 6/0 swivel ;a 4/0 coastlock snap swivel From the Manufacturer Gotcha G101GH Lure White... more

Rapala Jointed Shad Rap 04 Hard Bait Fishing Lure 1.5 3/16oz Firetiger

Wide swimming jointed action of the Rapala Jointed Shad Rap with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing it is just too much for even the wariest fish to resist.... more

Yo-Zuri Crystal 3D Minnow 3-1/2 Hard Bait Fishing Lure

Update your fishing kit with the Yo-Zuri America Crystal 3D Minnow. It is designed with an authentic life-like appearance to attract the attention of fish to your line. Made of polycarbonate the Yo-Zuri minnow offers year-round durability. This lure... more

Heddon Super Spook Jr Fishing Lure Hard bait Speckled Trout 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

Reef Runner Deep Diver Fishing Lure Hard Bait 800 Series Pink Lemonade

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Bomber Long A Fishing Lure Hard bait Min w Silver Flash Blue Back 4 1/2 in 1/2 oz

The Bomber Long A s trademarks - a tight wiggle and a rolling action - creates a life-like swimming motion in the water. A Long A produces the same enticing action whether fished with a slow retrieve to wake the surface or reeled faster so it dives to... more

Yakima Bait Worden s Original Rooster Tail Lure Inline Spinnerbait Fishing Lure White 1/24 oz.

Worden s Original Rooster tail 1/24-Ounce Multi-Specie Casting and Trolling Spinner offers a unique spinning action in-line weighted body design genuine silver brass or copper blades and a pulsating hackle tail that attracts fish like no other Inline... more

SRPO BBZ-1 RAT-30 Walking Topwater Bait Fishing Lure - 3-1/4 1/2 oz

Designed and tested by professional angler and lure designer Bill Siemantel over the course of two years the Spro BBZ-1 Rat is the ultimate rat imitation on the market. Its single-jointed rodent profile and durable square bill create a realistic walk... more

Snap Rap Hard Bait Lure

The Snap Rap brings a hot new technique to anglers fishing sandy and gravel bottoms as well as deep west-coast reservoirs This unique tough little bait is fished with a snap retrieve method… darting fast on rod snap then quickly gliding back to the... more

Sea Striker Gotcha Lure Slim Metal G1602 Hard Baits

This lure is excellent for bluefish Spanish mackerel trout and other fish that feed on small bait fish. When fishing from piers and bridges reel in using short sharp jerks of the rod to produce a deadly swimming action. The Got-Cha lure is also a... more

Yakima Bait Worden s Original Rooster Tail Inline Spinnerbait Fishing Lure White 1/24 oz

Since the 1950 s Worden s original rooster tail has been and still is one of the most productive Spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the rooster tail s pulsating hackle tail and attractive... more

Yakima Bait Worden s Original Rooster Tail Inline Spinnerbait Fishing Lure Glitter White Tux 1/16 oz.

Give yourself the best chance of taking home the next prize catch by using this awesome Inline Spinnerbait Fishing Lure by Wordens. This versatile Rooster Tail Lure is great for casting trolling and jigging so you will bring home the goods in a variety... more

Hurricane Salt Tackle Curtail Grub Fishing Lure White 8 4-pack Soft Baits

The most universal soft bait. The curl tail has withstood the test of time as one of the simplest to fish and most effective of soft plastic trailers. Highly effective when rigged behind a jig head and retrieved steadily as a trailer behind dressed... more

Yakima Bait Original Rooster Tail Inline Spinnerbait Fishing Lure 1/8 oz

Give yourself the best chance of taking home the next prize catch by using this awesome Inline Spinnerbait Fishing Lure by Wordens. This versatile Rooster Tail Lure is great for casting trolling and jigging so you will bring home the goods in a variety... more

Yakima Bait Worden s Rooster Tail Inline Spinnerbait Fishing Lure Metallic Silver & Blue Pirate 1/8 oz

Since the 1950 s Worden s original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive... more

Yakima Bait Worden s Original Rooster Tail Inline Spinnerbait Fishing Lure Lime Chartreuse 1/16 oz.

Since the 1950 s Worden s original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive... more

Rapala Dives Soft Baits fishing lures

The DT® (Dives-To) series of crankbaits dive fast to a preset depth and stay in the “strike zone� longer than any than other crankbait on the market. Made from the top seven percent of balsa wood this consistently perfect wood combined with... more

Rapala F05SH Original Floating Fishing Lure 2 1/16 oz Shiner Floating Jerk Bait

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer the wounded... more

Yakima Bait Rooster Tail Inline Spinnerbait Fishing Lure Gray Minnow 1/8 oz.

Since the 1950 this original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail pulsating hackle tail and attractive spinning... more

Yakima Bait Original Rooster Tail Inline Spinnerbait Fishing Lure 1/4 oz

Since the 1950 s Worden s original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive... more

Sea Striker GOT-CHA G300GH Soft Bait Fishing Lure Kits Gold 3 Pack Assortment

Go after your next catch with the Got-Cha lure set by Sea Striker. Round streamlined bodies and painted eye details mimic the look and movement of prey fish getting the attention of predator species. A valuable addition to your repertoire of fishing... more

B&L Paul Browns DEV-19 Devil Opening Night Soft Bait Twitchbait Fishing Lure

B&L Paul Brown S Devil Opening Night Opening Night DEV-19 more

Yakima Bait Worden s Original Rooster Tail Inline Spinnerbait Fishing Lure Flash White 1/6 oz.

Since the 1950 s Worden s original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive... more