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At first glance companies like Apple and Nike have little in common with organizations like the Hell s Angels and the Unification Church. But in reality they all fulfill the main definition of a cult: They attract people who see themselves as... more | $16.84 $9.32 FREE shipping go to store |
At first glance companies like Apple and Nike have little in common with organizations like the Hell s Angels and the Unification Church. But in reality they all fulfill the main definition of a cult- They attract people who see themselves as... more | $10.54 $9.35 FREE shipping go to store |
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands (Paperback) How do we explain the breakthrough market success of businesses like Nike Starbucks Ben & Jerry s and Jack Daniel s? Conventional models of strategy and innovation simply don t work. The most influential ideas on innovation are shaped by the... more | $34.86 $30.04 FREE shipping go to store |
The first of two short companion stories to the War on the Gods trilogy. Valeria is in love with her best friend Greg and has been for years. But they can t be together because after they graduate high school they ll be on opposite sides of the... more | go to store |
The Culting of Brands : Turn Your Customers into True Believers (Paperback) At first glance companies like Apple and Nike have little in common with organizations like the Hell s Angels and the Unification Church. But in reality they all fulfill the main definition of a cult: They attract people who see themselves as... more | FREE shipping go to store |
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