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At first glance companies like Apple and Nike have little in common with organizations like the Hell s Angels and the Unification Church. But in reality they all fulfill the main definition of a cult: They attract people who see themselves as... more | $16.84 $9.32 FREE shipping go to store |
At first glance companies like Apple and Nike have little in common with organizations like the Hell s Angels and the Unification Church. But in reality they all fulfill the main definition of a cult- They attract people who see themselves as... more | $10.54 $9.35 FREE shipping go to store |
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands (Paperback) How do we explain the breakthrough market success of businesses like Nike Starbucks Ben & Jerry s and Jack Daniel s? Conventional models of strategy and innovation simply don t work. The most influential ideas on innovation are shaped by the... more | $34.86 $30.04 FREE shipping go to store |
The Culting of Brands : Turn Your Customers into True Believers (Paperback) At first glance companies like Apple and Nike have little in common with organizations like the Hell s Angels and the Unification Church. But in reality they all fulfill the main definition of a cult: They attract people who see themselves as... more | FREE shipping go to store |
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