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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders 0471242098 (Hardcover - Used)

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders 0471242098 (Hardcover - Used)

Eating the Big Fish is on fire with ideas. Best in the marketplace. -Steve Hayden President Worldwide Brand Services Ogilvy & Mather In 1986 the Levi s? Dockers? brand challenged the biggest fish in the men s apparel sea Haggar. And we beat the pants... more

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